Dayanna Cardenas

Dayanna Cardenas · Product Designer · Paris

I connect people, ideas and systems to make complex things clearer and more useful.

I’m a Product Designer with a background in clinical psychology and digital project management. I like the part of product work where things are still a little messy: understanding the people involved, the workflow, the constraints, and what can realistically be built.

See the work
based in
Paris, France
from
Bogotá, Colombia
languages
ES · FR · EN
field
B2B · regulated products · complex workflows

selected work

A few projects, at the level I can actually show them.

Two detailed case studies and two shorter notes. Some Société Générale work is confidential, so I describe it only at the level I’m allowed to share.

All work

also

how I work

Most of my work starts before the screen.

I usually need to understand the people, the workflow and the constraints before the UI makes sense.

  1. 01

    Observe

    I start by collecting context: how the work is done, what people are asking for, and what is already constrained.

  2. 02

    Connect

    I put the pieces together: user needs, business rules, technical constraints and dependencies.

  3. 03

    Structure

    This is where flows, scope and priorities start to take shape.

  4. 04

    Make

    Then I design, prototype, review with the team and adjust until the direction is concrete enough to build.

Dayanna Cardenas

about

I started in psychology.

My professional path started in clinical psychology in Colombia. After moving to France, I moved gradually through digital strategy and project work into Product Design. The roles changed, but I kept the same habit: understand the situation before proposing an answer.

Read the full path

off the clock

The things that don’t fit in a case study.

Colombia and France, the story behind Day, places that make me stop and look, drawings, family projects, cats and a few things I’m still learning.

Take the detour

say hello

If this sounds like the way you work, I’d like to hear what you’re building.

I’m looking for a Product Designer role on complex products, with a team that actually talks to each other. Spanish, French or English.

Other ways to reach me